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About Mary Omzack In the mid-1990s, while researching a piece on franchising for the Economist Intelligence Unit, Mary was shocked to discover how little unbiased, honest advice existed for consumers looking to buy into a franchise system.
With this audience in mind, she produced what many consider the authoritative how-to guide of franchising: "Tips and Traps When Buying a Franchise". Soon thereafter, Mary launched FranchiseHelp.com to provide consumers with guidance, research, and documents to help them through their franchise selection process.
In the time since FranchiseHelp's founding, she has been recognized as one of the industry's most respected experts and speakers.
Mary has been cited by The New York Times, Entrepreneur Magazine, and Franchise World, and has spoken at numerous franchise industry conventions and at such institutions as Harvard Business School.
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