Having become the world's largest hamburger retailer, and matching KFC
with Chicken McNuggets, and taking on Starbucks with McCafe, now
McDonald's is taking on perhaps the most powerful force in the world:
Television. And this time, not with new commercials.
The burger giant is about to debut McTV, a channel that will appear in their stores, with original content, covering news, entertainment, and sports, with an emphasis on youth sports. This would dovetail with its history as a place where teams playing Little League baseball, Pop Warner football, youth soccer, et al. would go for a postgame meal.
Partnering with BBC America and California affiliates of ABC News, McTV will be tested in about 800 restaurants in California, in the hopes that it will succeed to the point where they can go national and global, to reach over 33,000 restaurants.
An in-house TV channel has already benefited Wal-Mart tremendously, and McDonald's is taking a chance that diners will stay in and watch, possibly ordering more food than they ordinarily would. While this would seem to be a blatant attempt to make people buy things, especially fatty foods, that they don't need, it could also be viewed as a way to build communities, making McDonald's a mini-Main Street, at a time when so many of the old Main Streets are losing their retail clout.
Source : franchises.about.com
The burger giant is about to debut McTV, a channel that will appear in their stores, with original content, covering news, entertainment, and sports, with an emphasis on youth sports. This would dovetail with its history as a place where teams playing Little League baseball, Pop Warner football, youth soccer, et al. would go for a postgame meal.
Partnering with BBC America and California affiliates of ABC News, McTV will be tested in about 800 restaurants in California, in the hopes that it will succeed to the point where they can go national and global, to reach over 33,000 restaurants.
An in-house TV channel has already benefited Wal-Mart tremendously, and McDonald's is taking a chance that diners will stay in and watch, possibly ordering more food than they ordinarily would. While this would seem to be a blatant attempt to make people buy things, especially fatty foods, that they don't need, it could also be viewed as a way to build communities, making McDonald's a mini-Main Street, at a time when so many of the old Main Streets are losing their retail clout.
Source : franchises.about.com
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