Hampton Hotels continues to dominate the U.S. franchising landscape, holding the No. 1 spot on this year's Franchise 500 List. The chain aims to bring value -- and a hot breakfast -- to travelers worldwide.
Phil Cordell is tired. Hilton's global head of focused service and Hampton brand management has been jetting around the globe for the last year, laying the groundwork for Hampton Hotels' aggressive international expansion plans, and it's catching up with him.
But Cordell is certain the bags under his eyes will pay off in the long run. "We took our first year to study and decide which markets to enter," he says. "Now, we're full-on in the mode of finding the right partners to help us develop. In places like China, you have to be there. All business is done face-to-face until you build trust, so I'm doing what has to be done."
Hampton, the No. 1 company in the Franchise 500® for the second year in a row, has captured U.S. market share during the recession by appealing to value-minded businesspeople and leisure travelers attracted by reasonable rates and guaranteed amenities, such as hot breakfast and in-room Wi-Fi.Now the company is approaching the international market with the same attention to guest satisfaction. For starters, it's capitalizing on its parent company's name by branding non-U.S. locations as "Hampton by Hilton."
"That Hilton endorsement brings credibility and awareness," Cordell explains. "It's surprising; you can be in parts of the world without a Hilton, but it's still well-known. We call it the ‘Hilton performance advantage.
Source : Entrepreneur.com
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Phil Cordell is tired. Hilton's global head of focused service and Hampton brand management has been jetting around the globe for the last year, laying the groundwork for Hampton Hotels' aggressive international expansion plans, and it's catching up with him.
But Cordell is certain the bags under his eyes will pay off in the long run. "We took our first year to study and decide which markets to enter," he says. "Now, we're full-on in the mode of finding the right partners to help us develop. In places like China, you have to be there. All business is done face-to-face until you build trust, so I'm doing what has to be done."
Hampton, the No. 1 company in the Franchise 500® for the second year in a row, has captured U.S. market share during the recession by appealing to value-minded businesspeople and leisure travelers attracted by reasonable rates and guaranteed amenities, such as hot breakfast and in-room Wi-Fi.Now the company is approaching the international market with the same attention to guest satisfaction. For starters, it's capitalizing on its parent company's name by branding non-U.S. locations as "Hampton by Hilton."
"That Hilton endorsement brings credibility and awareness," Cordell explains. "It's surprising; you can be in parts of the world without a Hilton, but it's still well-known. We call it the ‘Hilton performance advantage.
Source : Entrepreneur.com
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