Sep 5, 2011

Van Heusen To Ride On Franchisee Possessed Shops Expansion Technique For Growth.

Madura Fashion & Lifestyle is focusing on a turnover of Rs 1,100 crore from the premium apparel brand Van Heusen by FY13 on the rear of retail expansion across India, including small metropolitan areas and cities.

The company that's offered at 135 exclusive stores, is placed to have an aggressive expansion as the organization intends to equal to 60 new shops each year.

"We closed the entire year ended March 31, 2011, having a turnover of Rs 650 crore and be prepared to finish the present fiscal at Rs 850 crore...We're focusing on a turnover of Rs 1,100 crore through the finish of FY13," Van Heusen Brand Mind Ajay Ramachandran told PTI.

He stated through the finish of the fiscal, the company is going to be offered at 150 exclusive stores.

"Van Heusen was released in 1989...However the actual retail expansion by means of stand alone stores started only 2 yrs back...The path ahead is aggressive expansion across the nation, particularly in tier II and tier III metropolitan areas," Ramachandran stated.

"Each year we'll add 50 to 60 new exclusive stores, many of them is going to be franchisee-possessed," he added.

The Aditya Birla group firm, Madura Fashion & Lifestyle sells premium fashion apparel and add-ons for males and ladies underneath the Van Heusen and V Us dot brands through around 1,000 retail points, including multi-brand stores and conventional trade shops.

Besides growing its retail network, the organization can also be likely to increase its range of products by presenting new groups for example eye put on, luggage and footwear for males.

"Within the next 2 yrs we'll introduce new items in non-apparel segment that presently makes up about 3% from the total revenue," he stated.

Leaving comments about the conditioning cotton prices he stated, "Raw material prices came lower, so by November we may have the ability to spread the advantage towards the customers by getting the merchandise prices lower by 3-4%."

He stated around March this season, the organization was instructed to increase product prices by almost 15% because of rising cotton prices and excise duty on top quality apparel.

Tags:Van Heusen, V Us dot, Van Heusen Franchise, Van husen Franchise, Van Huesen Franchise, V Us dot Franchise, mens put on franchise, males apparel franchise, madura franchise.

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